It’s all around us. Businesses use different types of signage, from outdoor to window displays, sidewalk signs, and floor signs, to increase brand awareness and attract customers. People pretend that advertisements do not affect them, but we know this isn’t true.
One of the oldest forms of marketing for brick-and-mortar businesses is signage, and it remains effective to date if done right.
Any type of graphic display that communicates with potential customers is signage, and it is the first real point of interaction between a business and its target audience. Did you remember that well-designed display that made you remember a brand or feel like visiting again? That’s the power of quality displays.
There’s art-to-business signage. Done right, and you’ll attract customers and foot traffic, get it wrong, and risk confusing potential customers. So any serious business owner has to put some serious thought into any graphic display they intend to use.
Below, you’ll find tips on how to choose the right signage for your business. Here we go:
1. Decide on the type of signage you want to choose
There are different types of business signage, from storefront signage to pylons or monuments, vehicle graphics, awnings, interior signs, and banners.
Most businesses use a combination of different types of signage to attract customers. Storefront signage is placed by the main entrance of the business and can create a positive first impression.
Pylons or monument signage are usually located near the street away from the business and play a crucial role in directing people to the business. There are several designs that businesses can use for storefront or monument signage, such as timeless marquee signs, vinyl graphics, and so on.
Vehicle graphics can reach a wider audience as the vehicle is being driven around. Interior designs usually coordinate with exterior signs to ensure customers know more about the brand.
2. Keep it simple
Did you know that simple can be harder than complex? Many people tend to overcomplicate things or go overboard when working on something, which also applies to business signage.
Simple is always best. You want the message you want to pass across to be concise and straight to the point. And this means the text and images should be of the right length and size. Too much information will confuse the viewer instead of communicating with them.
Using the five-second rule is a good way to know if your signage is simple enough. Can you pass across the main message in five seconds or less? If not, you’ll have to go back to the drawing board and find a way to make your message more concise.
3. Use eye-catching design
Your signage should be able to grab the attention of passersby, meaning the images and logos you use must be eye-catching. Consider hiring a professional graphic designer to create professional logos and images for you.
Your brand colors also play a part here, as there’s a psychology behind colors. Whether people realize it or not, colors evoke emotions. We associate black with solemnity and red with danger, love, passion, and power.
For most people, green signifies nature, harmony, and freshness, and blue is peaceful, enthusiastic, and warm. Red and yellow may be more appropriate for food businesses, while green or purple may be more suitable for financial institutions. Utilize the power of color to attract your target audience.
4. Legibility matters
The main idea of putting up a sign is for people to read it and convert them to customers. For this to happen, the sign needs to be legible enough to be read from some distance. If people can’t read your sign, expect the response to the sign to be low.
5. Choose high-quality materials
There are two benefits of using high-quality materials. The first benefit is that it makes your signage more professional and classy.
And this will build more trust with the potential customers. The second reason to go for high-quality materials is due to the cost implication of business signage, as they can be a significant investment. You want durable signage that will last for a long time. And requires you to choose a reputable company to design your signage.
6. Consider illumination
Thanks to LED technologies, businesses can create illuminated signage, which means people can always see the signage come rain or sunshine, day or night. Illuminated signage also tends to stand out, which can only benefit your business. It’s also worth mentioning that illuminated signage is also cost-effective and versatile.
